What is the missing piece for content that most of us often overlook?
Today, I'm going to talk about something that I am super excited about because this is the missing piece. This is what I see most women miss the mark because they don't know how to create content, don't know what to say, don't know what to write and don't know what to even say on their videos.
The reason for that is because in reality, the reason why you don't know what to say, what to write, what to post is because you've never sat down to build the foundations of your brand and the foundations of the content marketing that you want to use.
I want to share with you how I teach personal branding and something that I've been researching for a while. There are three phases of building your brand. These are the same if you have a product, but when you have a personal brand, this is even more important because it's not the differentiation between you and your business and your brand is truly not that defined.
3 Phases of Building Your Brand
1. Personal Brand Strategy
Your personal brand strategy is who you are, who you serve and how you serve them.
This is not necessarily your offer because that can change at different times, but what are the different avenues that you're going to use, to serve or promote.
Part of your brand strategy is market research, understanding your ideal client, creating those client personas, and having a super clear understanding of who they are, why they buy and really how your product and yourself are feeling, that problem, that pain that they are longing to solve.
2. Personal Brand Identity
Under brand identity are your fonts, your logos, your website, your clothing, your stickers, your photos, and your videos.
The only way for you to build a personal brand is by you becoming more of who you are and really working through the mindset bullshit, the energetics, really doubling down on who you already are. This is not about faking it until you make it. This is not about being somebody you're not.
3. Personal Brand Marketing
Under the marketing, you have things like your website, Instagram, LinkedIn, and podcast. All the things that literally market your business. They put your product, your services, all of that out there.
